This week, I will focus on a specific media concept known as “the grandmother problem.” This describes how people unknowingly share false information. Though this relates specifically to social media, this is not a new phenomenon. In fact, anyone who has read a newspaper or watched a television program that provided false information and subsequently believed and shared it has fallen victim to a similar “grandmother problem.”
With more media outlets, news sites, and blogs out there with plenty of content to be shared, it can be a challenge as to who to trust and where to find good information. Unfortunately, this is a large reason why “the grandmother problem” is such an issue today. Many times, when our friends and family members share information online, they absolutely mean well. Thus, “the grandmother problem” is essentially, caused by a lack of media literacy.
So, how can we respectfully make our friends and family more media literate when they are facing “the grandmother problem?” What I think is important to remember when approaching anyone is to smile and be friendly. Talk to them gently and do not scold them for what they are doing wrong. Rather, make it be a conversation, NOT a lecture.
After taking into account the above guidelines, here is the approach I would take:
1. I would begin a conversation with them by explaining how I choose articles, videos, etc. to share. I would then perhaps, relate it to an example of something questionable they had posted that I was concerned about. I would then ask them how they choose what they post and share.
2. I would kindly tell them that I too, have fallen victim to believing and sharing false information in the past, and that I’ve learned that it is important to always do my research and check my sources. The key thing to remember is to not make the situation solely about them. Make it about yourself too.
3. I would then happily share with them my knowledge and fascination with media. I will express the concept that WE are media. Sharing content on social media is not just a simple chit-chat with a friend, it actually IS media, and we are all real publishers. What we share affects not just who you converse with, but everyone.
I can only hope that I will have the courage to take my own advice if I need it someday.
